Two often-overlooked pieces of the coat-and-skin puzzle: the area around the eyes — tear stains and discharge can signal more than cosmetics, see the 7 warning signs of a dog eye infection — and hormonal hair loss, where melatonin has shown coat regrowth in roughly 40% of Alopecia X cases.
UK guidance
For UK-specific advice, read PDSA's guidance on itchy skin in dogs. If your dog's signs are new, persistent or worsening, speak with a vet; this article is general information, not a diagnosis.
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